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SEO Tips from Kevin Barnes

Filed in Digital / Interactive,Marketing, March 30, 2010, 4:38 pm by , ,

Last week, my social media class at Marquette hosted Kevin Barnes of Creatonomy. The topic of the day was SEO! For such a complex subject, he did a great job of breaking it down for a classroom of beginners. Here are the highlights from his visit: When talking SEO, most people think Google, and rightly so. Google dominates [...]

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Edward Boches Talks Social Media

Filed in Inspiration,Social Media, March 29, 2010, 12:17 pm by

Last week I was fortunate enough to hear Edward Boches, Chief Creative and Social Media Officer of Mullen, speak at the Eisner. The topic? Creativity in Social Media. (Yay Adworkers for snagging such an awesome speaker!) First let me say what a dynamic, insightful speaker. He’s one of those minds I’d love to pick over a [...]

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Social Media Monitoring

Filed in Social Media, March 24, 2010, 1:21 am by

If you’re not controlling your brand online, someone else is. This simple concept is the backbone for social media monitoring. Social media monitoring involves mining online content (blogs, forums, social media sites, etc.) for complaints, compliments, competitors, and general customer touch points. Unfortunately, the sheer amount of comments on any given topic at any given time makes monitoring [...]

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The Hot New Social Search Engine: Aardvark

Filed in Social Media, March 23, 2010, 12:37 am by

Imagine, if you will, having a question and no one around to answer it. Yes, it’s a pretty far-out scenario, but just play along. Now imagine what it would be like to skip google and wikipedia and get a direct, tailored answer from a real, live person. Well, that’s the premise of aardvark. According to [...]